PLAID GETS TECHNICAL
When developing new designs our goal is always to elevate running apparel beyond the status quo - whether that means improving its function through material selection or by totally rethinking its purpose in the first place. This seasonal update on our best-selling Nor'easter Jacket delivers a highly technical cold-weather running jacket in a plaid merino wool.
A MATERIAL DIFFERENCE
We needed the Nor'easter to deliver serious performance in serious weather, so we scoured the earth for the most serious fabric we could find. We found it in Switzerland.
This Schoeller fabric has a 4-way stretch water-wind-and-everything-else-repellent merino shell bonded to an ultra-warm polyurethane on the inside. It moderates temperature and completely resists odor while protecting you from external meteorological assault. And the added stretch allows us to tailor the fit, eliminating billowing and blousing so the jacket moves with you instead of working against you.
Track jackets serve a purpose. Ski jackets do too. Jackets are built for a variety of purposes today, so why should runners settle for a re-purpose?
We designed our Nor'easter Jacket as runners, for runners. It's cut for speed and flexibility, without the bulk of sweats or puffy outerwear. Custom cuffs are designed to offer added protection for your hands and wrists with an internal cuff to keep the draft out. The collar is high and soft, and the length in the back is slightly extended to keep your hindquarters warm and dry.
The roots of some of running’s highest performance fabrics date back to 1849 when a German named Rudolph Schoeller began manufacturing textiles in Silesia. In 1868 he moved to Switzerland to open the country's first worsted yarn spinning mill. As rapid industrial growth transformed manufacturing, Schoeller kept pace, embracing technological progress to speed production and automation.
Today, Schoeller Textil AG is known world-wide for producing the most innovative fabrics and technologies for peak athletic performance. They were also the first textile manufacturer to receive the bluesign® award for sustainable development.
PLAID: A HISTORY
Scotland's sartorial history and running culture informed the Nor'Easter's design. In the late 17th century, the Highland Clans donned colorful geometric tartans to demonstrate their familial and regional ties. The term plaid comes from the heavy woolen traveling cloaks they donned to stay warm. In more recent history, Scotland has hosted runners from around the world for the Great Edinburgh Cross Country. American runners make the senior team for Edinburgh by placing at the U.S. Club Cross Country Championships. As a result, many emerging elites have made their international debuts on its infamously challenging and bitingly cold course. Traditional Scottish wool tartans and the race's frigid temps inspired the creation of this plaid Nor'easter Jacket.