NATURAL PERFORMANCE
Farm to Road
Like most runners, we’re obsessed with the process. This obsession transcends training – we’re fanatical about every detail of product development, starting with sourcing our fabrics. There’s something magical about taking a fiber from the farm and engineering it for the roads. The inherent performance benefits of Merino, cashmere, and cotton fibers mean we treat them with restraint. After a few thoughtful tweaks, they’re more than ready to run.
Photo provided courtesy of The Woolmark Company.
Photo provided courtesy of The Woolmark Company.
MERINO WOOL
The Magic of Merino
Merino
Let us evangelize Merino (again.) This lightweight yet warm, soft, and thermoregulating fabric is ideal for cold-weather running where you start cold and warm up along the way. Merino wards off that icy feeling of not-yet-dried sweat and resists odors so you can re-wear the same top multiple times during the week.
WHY WE LOVE IT
- The magic of Merino lies in its crimped fibers, which create tiny air pockets. These trap your body heat in the cold, while breathing and wicking away moisture as temperatures rise.
- The fibers feature a water-repelling exterior and a porous interior. This allows Merino to absorb moisture without getting damp.
- High-sulfur proteins inside the fiber neutralize odor-causing molecules.
- Merino’s fine fibers are naturally soft, while keratin gives them elasticity and resilience.
SHOP MERINO
Merino
Let us evangelize Merino (again.) This lightweight yet warm, soft, and thermoregulating fabric is ideal for cold-weather running where you start cold and warm up along the way. Merino wards off that icy feeling of not-yet-dried sweat and resists odors so you can re-wear the same top multiple times during the week.
WHY WE LOVE IT
- The magic of Merino lies in its crimped fibers, which create tiny air pockets. These trap your body heat in the cold, while breathing and wicking away moisture as temperatures rise.
- The fibers feature a water-repelling exterior and a porous interior. This allows Merino to absorb moisture without getting damp.
- High-sulfur proteins inside the fiber neutralize odor-causing molecules.
- Merino’s fine fibers are naturally soft, while keratin gives them elasticity and resilience.
SHOP MERINO
COTTON
Show Your Work
Cotton
We’ve stood behind cotton since our launch in 2014. A soft, breathable fabric that only gets better with age, it’s our go-to material for easy days and temperate weather. Our signature Grayboy Tees – named for the ones handed out at Georgetown – are made in the USA from durable cotton jersey.
WHY WE LOVE IT
- Cotton is breathable. The fabric’s twisted fibers create space for airflow. It’s also hydrophilic, pulling sweat away from your body.
- Cotton is naturally soft and hypoallergenic.
- It’s durable – cotton gets better with time, wearing in, not out.
SHOP COTTON
Cotton
We’ve stood behind cotton since our launch in 2014. A soft, breathable fabric that only gets better with age, it’s our go-to material for easy days and temperate weather. Our signature Grayboy Tees – named for the ones handed out at Georgetown – are made in the USA from durable cotton jersey.
WHY WE LOVE IT
- Cotton is breathable. The fabric’s twisted fibers create space for airflow. It’s also hydrophilic, pulling sweat away from your body.
- Cotton is naturally soft and hypoallergenic.
- It’s durable – cotton gets better with time, wearing in, not out.
SHOP COTTON
CASHMERE
Naturally Luxurious
Cashmere
Who says cashmere’s not a performance fabric? This ultra-fine wool originated from hardy goats surviving on the Eurasian steppe. Blended with a touch of polyester, our waffle-knit cashmere styles balance the fiber’s signature softness with the stretch and durability needed for logging mileage.
WHY WE LOVE IT
- 12-gauge cashmere is among the softest and lightest wool on the planet.
- Cashmere's hollow fibers create natural insulation, trapping air to provide warmth without overheating.
- It’s naturally antibacterial, odor-resistant, and incredibly durable.
SHOP CASHMERE
Cashmere
Who says cashmere’s not a performance fabric? This ultra-fine wool originated from hardy goats surviving on the Eurasian steppe. Blended with a touch of polyester, our waffle-knit cashmere styles balance the fiber’s signature softness with the stretch and durability needed for logging mileage.
WHY WE LOVE IT
- 12-gauge cashmere is among the softest and lightest wool on the planet.
- Cashmere's hollow fibers create natural insulation, trapping air to provide warmth without overheating.
- It’s naturally antibacterial, odor-resistant, and incredibly durable.
SHOP CASHMERE
Video provided courtesy of The Woolmark Company